Main Stream and Niche Audiences

                                                 

 Mainstream and Niche audiences

Mainstream Example

• Godzilla King of the monsters
• Legendary Entertainment
• 31 of May 2019
• Michael Dougherty
• Kyle Chandler, Millie Bobby Brown, Vera Farmiga, Ken Watanabe…
• Sci-fi genre.
• USA
• 2 hour and 12 minutes
• Gender=59.3% were male, Age= 25 years, middle class, all ethnicities, medium spending  power, regular lifestyle.
• The crypto-zoological agency Monarch faces off against a battery of god-sized monsters, including the mighty Godzilla, who collides with Mothra, Rodan, and his ultimate nemesis, the three-headed King Ghidorah.
• 386.6 million USD.
• 170 million USD
• 216.6 million USD

Niche Example

• Sharknado
• Southward films
• July 11, 2013
• Thunder Levin
• Ian Ziering, Tara Reid, John Heard, Cassandra Scerbo….
• Sci-fi genre
• USA
• 1 hour 26 minutes
• Gender= Demographics show that the audience is mostly young women, all ethnicities, low middle-class, regular lifestyle, low spending power as it is free on TV, regular lifestyle.
• When a freak hurricane swamps Los Angeles, nature's deadliest killer rules sea, land, and air as thousands of sharks terrorize the waterlogged populace.
• 4.5 million USD
• 2 million USD
• 2.5 USD

Credit for the information to: IMDB